![]() ![]() A cultural examination that is as revelatory as it is relevant, Hype pulls back the curtain on the manipulation game behind the never-ending scam season - and how we as consumers can stop getting played. These unsettling stories of today’s viral grifters have risen to fame and hit the front-page headlines, yet the curious conundrum remains: Why do these scams happen?ĭrawing from scientific research, marketing campaigns, and exclusive documents and interviews, former Vice reporter Gabrielle Bluestone delves into the irresistible hype that fuels our social-media ecosystem, whether it’s from the trusted influencers who peddled Fyre or the consumer reviews that sold Juicero. Reviewers and celebrities flock to London’s top-rated restaurant that’s little more than a backyard shed. Respected investors pour millions into a start-up centered around fake blood tests. A charismatic entrepreneur sells thousands of tickets to a festival that never happened. ![]() by Gabrielle Bluestone 28.99 26. AJ's Favorite Books POWERED BY Hype: How Scammers, Grifters, and Con Artists Are Taking. We live in an age where scams are the new normal. Hype by Gabrielle Bluestone is a slightly misleading, incredibly rambling, but ultimately enjoyable book. From former Vice journalist and executive producer of hit Netflix documentary Fyre comes an eye-opening look at the con artists, grifters, and snake-oil salesmen of the digital age - and why we can’t stop falling for them. ![]()
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